ASEB news

Art from the Heart

2014 Event Spotlights ASEB’s Future ASEB held its annual fundraiser Art from the Heart on May 3, 2014 at the Claremont Country Club. Last year, ASEB celebrated by looking back at 25 years of “The Magic of ASEB.” This year, the focus was squarely on the future. 103.7 FM Radio and KOFY TV host Celeste Perry served as the keynote speaker, and she delivered a moving account of how dementia has affected her life. Perry was chosen after ASEB embarked on an ambitious radio campaign designed to heighten awareness of our services and rebrand ASEB as a leader in memory care. Representatives from The Dominican Sisters of Mission San Jose […]

ASEB Fremont Ground-breaking

New memory care center scheduled to open this fall A groundbreaking ceremony for ASEB’s new Fremont site was held at the campus of the Dominican Sisters of Mission San Jose. The ceremony, held March 19, included representatives of ASEB, the Dominican Sisters, and the City of Fremont. ASEB Fremont marks the beginning of a partnership between ASEB and the Dominican Sisters of Mission San Jose to extend the humanitarian mission of both organizations and bring the first memory care center to the Fremont Area. This partnership is a unique model between faith-based and social mission organizations to ensure access to quality health services for vulnerable senior populations. The center will […]

What can a day of advocacy achieve in Sacramento? Plenty!

Sharon Wright is on ASEB’s Board of Directors. Read her full bio here. I don’t get to Sacramento frequently enough to enjoy the swirl of birds over the wetlands on the drive up or the beautiful buildings in our capitol, but on March 4th, I had such a chance to represent ASEB along with fellow board member Shaun Charles and international leadership intern Burcu Kilinc. Like a huge flock festooned with purple ribbon sashes bearing the words “Alzheimer’s Association,” 190 advocates from all over California gathered in the ballroom of the monumental Elks Tower, just a few blocks from the state capitol. We listened to experts speaking on various Alzheimer’s […]

Seth Rogen Testifies on Capital Hill

Actor Seth Rogen made a great contribution to the field of Alzheimer’s advocacy simply by testifying before Congress about the effects of memory loss on individuals and those who love them. Take a look at the video above.  

ASEB’s “Monuments Man”

Lance Reynolds is ASEB’s Board President and a volunteer in our Berkeley program every Wednesday. You can read his full bio here. The Monuments Men opened in theaters on February 7. While you won’t get to see Bernard Taper, the last living “Momuments Man,” in the movie, you can see him interviewed in the 2007 documentary The Rape of Europa available for rental or purchase from Amazon. I got to know Bernard, 96, on January 26, when he and his wife, poet Gwen Head, started attending our memory care center in Berkeley last year. He immediately recognized my English accent. He has retained his since coming to the US seventy-four […]

New Ad Campaign on Clear Channel Begins This Month

Beginning in February 2014, ASEB begins a new ad campaign on Clear Channel’s terrestrial and internet radio. From 6am to 7pm, ASEB will be featured in 30 & 60 second spots on 103.7 FM, 910 AM, as well as the 103.7 & 910 stations on iHeartradio ( during the month of February. The ads will spotlight ASEB’s Family Support Program and Early Stage Program. Carolyn McArdle and Gill Gross will act as brand ambassador for ASEB via 30 & 60 second spots. McArdle is the host of 103.7’s Monday – Friday 6am – 10am programming. Gross currently hosts a weekday radio talkshow on KKSF Talk 910 in Oakland/San Francisco from […]

New Commemorative Book Celebrates 25 Years of Service

ASEB (Alzheimer’s Services of the East Bay) has just released a new book commemorating 25 years of service to the East Bay community. Written by ASEB CEO Micheal Pope and author Leslie Larson, Life Is a Journey We Know by Heart contains stories and photographs that go back to ASEB’s first days of service in the late 80s. The hair and clothes may change, but ASEB’s mission to help families affected by memory loss has not gone out of style. Life Is a Journey We Know by Heart is now available on Amazon, and proceeds directly support the participants in our programs. Click here to purchase a copy.

ASEB Fremont: Construction is Underway!

Ground has been broken on Alzheimer’s Services of the East Bay’s new Fremont site at the campus of the Dominican Sisters of Mission San Jose. This will be ASEB’s third site, along with its current Berkeley and Hayward locations. The new Fremont site will be the first dementia-specific Adult Day Health Care in Fremont, and will fill an unmet need in the area of memory care in southern Alameda County, serving Fremont and surrounding communities. ASEB Fremont will have a capacity of 50 clients per day, and feature a stunning garden area, taking advantage of Fremont’s warm climate. This project is in partnership with the Dominican Sisters of Mission San […]

“Hello, I must be going…”

The following letter comes courtesy of caregiver Michaele O’Leary-Reiff, whose husband Allen is a participant at ASEB’s Berkeley Adult Day Health Care Program. “Hello, I must be going…” read the note addressed to me and taped to the door of office #912 of the Philosophy/Humanities Department at our local community college. It was the office of Allan Reiff, a professor of Philosophy and Humanities, a man with whom I was about to fall deeply in love. The year was 1983, and little did I know, then, the dark truth hidden in those seemingly light-hearted words, that the man I would eventually marry would be taken from me all too soon […]

New Ad Campaign on Clear Channel Begins Today

Beginning October 28, 2013, ASEB begins a new ad campaign on Clear Channel’s terrestrial and internet radio. From 6am to 7pm, ASEB will be featured in 30 second spots on 103.7 FM as well as the 103.7 station on iHeartradio ( during the month of November. The ads will spotlight Alzheimer’s Awareness Month and ASEB’s Family Support Program. Celeste Perry will act as brand ambassador for ASEB via 30 second spots. She is the host of weekday programming on 103.7 FM from 10am to 4pm. Please tune in, and please support ASEB!

Life is a Sacred Journey Welcomes Assemblymember Nancy Skinner

Tune in to ‘Life is a Sacred Journey’ on October 3, 2013 Thursday at 05:00 pm. Micheal Pope’s guest will be Assemblymember Nancy Skinner. Nancy Skinner, who was elected to the Assembly in 2008, represents The 15 Assembly District incorporating the East Bay communities that stretch along the I-80 corridor from Hercules to Oakland. Assemblymember Skinner serves as Chair of the Assembly Budget Committee, where she presides over the Assembly’s annual budget process that determines the expenditures of the state for the upcoming fiscal year. Skinner formerly served as Chair of the Assembly Rules Committee and Chair of the Assembly Natural Resources Committee. To listen this show click here.

Life is a Sacred Journey–Episode 4

Join us! Tune in to ‘Life is a Sacred Journey’ next Thursday, September 19, 2013 at 05:00 pm. Micheal Pope’s guests will be Sheri Hartman and Lauren Eppinger, who will be discussing their new roles as navigators for ASEB’s Family Support Program. ASEB’s Family Support Program offers a comprehensive “care management” resource to help families devise a long-term care plan tailored to meet the personal needs of their families. Click here to listen to the show, and call (949) 270-5908 to join the discussion. Sheri Hartman Sheri has been in practice as a geriatric social worker, consultant, counselor and care manager for over 15 years. Having obtained an undergraduate degree […]

IRA Charitiable Rollover

It’s back, but this important tax-free gift is set to expire at year’s end. The American Taxpayer Relief Act of 2012 renews legislation to allow individuals age 70 & 1/2 or older to distribute an amount up to $100,000 from their IRA to an approved charity such as ASEB. This amount will count toward your required minimum distribution for the year and it will not be treated as taxable income! Plan your gift now because this important opportunity is set to expire on December 31, 2013. Contact us to learn more.

New Talk Radio Show from ASEB’s Executive Director Micheal Pope

ASEB’s Executive Director Micheal Pope embarks on a new journey with her new talk radio program. Her series, “Life is a Sacred Journey,” premiered August 8 on Blog Talk Radio. The show features discussions on a variety of topics, including aging, dementia, and spirituality. Ms. Pope’s first guests included poet and author Frances Kakugawa, and Lydia Missaelides, Executive Director of California Association for Adult Day Services (CAADS) “Life is a Sacred Journey” continues this Thursday, August 22, at 5pm. Click here to listen. This week’s guests will be ASEB’s team of international interns. Tiara Chen (Singapore), Nkatya Kabwe (Zambia), Burcu Kilinc (Turkey), and Frederik Verbogen (Belgium) have all fulfilled a […]

Hogar De Ninos Adalberto Guirola Bus Project

The following is an update from Ken Karasinski on a bus donated by ASEB to the Children of the Hogar Guirola orphanage in El Salvador. “I want to report that the progress in delivering our wheelchair accessible bus that is being donated to the Children of the Hogar Guirola orphanage in El Salvador with its 80 + handicapped children ages 6 months to 18 years old is well under way! There is a link at the end of this message that shares the story of how this project came about. The bus, originally donated to Nor-Cal Mobility by Micheal Pope of Alzheimer’s Services of the East Bay has undergone a […]

Thank You!

Dear friends and supporters of ASEB, Thank you so much for joining us at the Claremont Country Club for our 25th Anniversary Celebration on May 4th. “The Magic of ASEB” truly lived up to its name, and you were a large part of the reason. We had a capacity crowd who gave generously so that we can continue working our own magic for our participants and their families. We’re grateful to all of you, as well as to our wonderful keynote speaker Frances Kakugawa, our auctioneer extraordinaire Patrick Walsh, our fabulous framers, and to everyone who donated items to our silent and live auctions. It was an unforgettable evening. We […]

Spotlight on Keynote Speaker Frances Kakugawa

Frances Kakugawa, keynote speaker for ASEB’s 25th Anniversary “The Magic of ASEB” fundraising gala, was born and raised on the Big Island of Hawaii. She taught for many years in the Michigan and Hawaii public school systems, conducted language arts workshops for teachers in Micronesia and in Hawaii, and was a curriculum writer and lecturer for the University of Hawaii. In 2002, she was recognized in the book Living Legacy: Outstanding Women of the 20th Century in Hawaii. She continues to write, conduct writing support groups for caregivers, give writing workshops for adults and children, and lecture on caregiving and writing throughout the U.S. Frances’ book Mosaic Moon: Caregiving Through […]

Lunch is Served!

Lunch is Served! Thanks to your generosity, ASEB was able to purchase this new buffet cart for its Berkeley site! Social Worker Geri Degen says the new cart creates a more formal and enjoyable lunch experience for the participants. “It’s more calm and pleasant at lunchtime. The food looks and smells better. It also tastes better, due to the fact that it is kept hotter.” Dietary aide Martha Gonzales agrees, adding, “It makes my job easier because the participants can see that they are about to be served, and it is more peaceful.” Indeed, when our photographer wanted to capture an image of the new buffet cart, he noticed a […]

ASEB Welcomes Four International Interns

ASEB’s team of international interns just landed in the Bay Area, ready to begin a six-month practical training program that will prepare them to be leaders in global collaboration. Executive Director of ASEB, Micheal Pope, will mentor the four interns in management, partnership development, public relations, and more. The interns, who come from three different continents and four different countries, will work with ASEB administrative staff to develop ASEB’s marketing, outreach, social media, and training initiatives. Part of ASEB’s vision for the future is to expand its mission beyond the region and into the international sphere. ASEB’s partnership with Collabriv, an organization that brings university students and early-career professionals from […]

Update: Faithful ASEB Bus Continues its Journey by Heart

Reconditioned ASEB bus with its new logo, ready to begin its journey to the Adalberto Guirola Children’s Home in El Salvador. Last month we let you know about the bus that ASEB donated to the Adalberto Guirola Children’s Home, an orphanage for disabled children in El Salvador. Ken Karasinski, owner of Nor-Cal Mobility reconditioned the bus that had once taken ASEB participants to their day programs. He gave the bus a complete tune-up, renovated its interior to include six wheelchair tie-down positions and two double-passenger flip-up seats, and installed a commercial-grade wheelchair lift. Janice Walker of Project S.A.V.E. and Courtney Casey from The Arc of Butte County donated approximately 20 […]


A Note from Executive Director Micheal Pope about hosting ASEB international interns: Dear Friends, I am writing on behalf of our friend Dwight Wilson. Dwight is an entrepreneur, former Peace Corps volunteer and the CEO of Collabriv, a San Francisco company that teaches global collaboration skills to young professionals worldwide through a unique six-month internship and training program. Collabriv is seeking families in Berkeley, Albany, Oakland, and El Cerrito to host their first 10 interns, ages 21-26. ASEB is fortunate enough to be one of the first three organizations to host a team of Collabriv interns. We’ll have four people on our team from Belgium, Singapore, Turkey, and Zambia. We […]

Important Information About Your IRA

Dear Friends of ASEB, If you or anyone you know is over the age of 70 and 1/2, I would like to let you know about a provision in the “American Tax Payer Relief Act”, H.R.8, which allows people who had to make a minimum withdrawal from an IRA in December 2012 to give some or all of that in cash to a charity, provided that is done before January 31, 2013. The attachment gives the best information I have found to date. Additionally my broker tells me that the new Form 1040 instructions explain how to enter the transaction details on Line 15b of Form 1040. In my case, […]

Faithful ASEB Bus Continues its Journey by Heart

A bus that once carried ASEB participants to and from ASEB’s day program has found a new life. Beginning in January, the bus—which ASEB donated to the Adalberto Guirola Children’s Home—will leave the streets of the East Bay and begin traveling the rugged roads of El Salvador, where it will play a key role in connecting orphaned children with disabilities to the services they need. Founded in 1906, the Adalberto Guirola Children’s Home has as history of providing shelter for children whose parents have been unable to care for them, who have been abandoned and neglected, or who have been orphaned. In 1986, the orphanage was struck by an earthquake […]

More Adult Day Centers Close Their Doors

The past year has been a rough one for adult day programs in Alameda County. On December 28, 2012, the Pinole Senior Village will close its Adult Day Care Program, joining Lifelong Medical Care’s Over 60 program, which closed in October; St. Peter’s Adult Day Care Center in San Leandro, which closed in August; and ASEB’s Oakland Center, which closed in February. These centers provided medical and therapeutic care for elderly, disabled, and frail adults, many of whom have multiple chronic conditions like dementia, diabetes, and depression. They provided a safe environment where clients could socialize with friends rather than being isolated at home or facing placement in full-time institutions […]

AgeSong Interns Bring Experience and Enthusiasm to ASEB

Participants at ASEB’s Berkeley and Hayward centers are receiving special attention from AgeSong Institute intern counselors who are facilitating groups, working one-on-one, and providing therapeutic support to those who attend ASEB’s day programs. The eight interns have either completed or are currently participating in graduate psychology programs with the goal of becoming a licensed Marriage, Family Therapist, (MFT) or a licensed clinical psychologist. Drawn to working with individuals who are experiencing memory loss, the interns are on hand to offer chair yoga, TimeSlips, meditation and poetry groups, men’s discussion group, baking and photo projects—as well as to be listeners, facilitators, or simply to sit quietly and hold someone’s hand. ASEB […]

ASEB and AgeSong : A Promising Partnership

ASEB is about to embark on an exciting partnership with the AgeSong Institute that will enhance the quality of its memory loss programming. Trained to work with premier health care systems throughout California, AgeSong interns will team with ASEB staff to provide emotional and therapeutic support both one-on-one and in groups. Interns will spend time with ASEB participants sharing stories, reading, writing, creating art, and many other activities. They will also play a part in restarting ASEB’s Saturday Respite Program. ASEB is kicking off a fundraising drive to finance the program. Our goal is to raise $36,000 to see this partnership through. Each AgeSong intern is supervised by a licensed […]

ASEB Joins Hands with International Internship Program

ASEB will be an inaugural host organization for Collabriv, a social venture that brings promising young international leaders (ages 21–26) to the San Francisco Bay Area to participate in intensive six-month internships. In early March 2013, a four-person team of interns from four regions of the world will join ASEB in its marketing and outreach efforts to celebrate its 25 Year Anniversary and to set its course for the next 25 years. The intern team will work closely with ASEB staff in designing and implementing web, social media, and video campaigns so that ASEB can communicate more effectively with families, donors, trainees, and the general public. Interns will also help […]

ASEB Embarks on 25th Anniversary with a New Look, A New Focus dup

ASEB’s executive directors, past and present. From left to right: Diane Wong (1989-1995), Karen Grimsich (1995-2007) and Micheal Pope (2007-present). ASEB is kicking off its 25th anniversary year with a new logo, a fundraising campaign with the goal of raising $250,000, and a host of events and services that will bring ASEB closer to its community. “We’re marking this anniversary with a new look, a new name, a re-commitment to our core values, and a re-visioning of the way we operate,” says Executive Director Micheal Pope. As part of the shift, ASEB will be the official name of the organization, rather than the more unwieldy Alzheimer’s Services of the East […]

Early Stage Memory Loss Wellness Program

[white_space] Build up your brain with our new Early Stage Memory Loss Wellness Program [white_space] Designed specifically for people experiencing changes in memory, or people with the diagnosis of Mild Cognitive Impairment or Dementia. This program takes a proactive approach in addressing the challenges of memory loss. Participants in the program take part in: [arrow_list] Fun and challenging exercises to help increase abstract thinking Discussions and guest speakers covering topics related to memory and healthy, active lifestyles. Outings to local enrichment locations Strategies to help get the most out of your memory A social environment to learn and share with others experiencing memory loss [/arrow_list] $10 per class/per person Tuesdays […]

ASEB Offers Care Management/Family Support

Beginning September 1, 2012, ASEB will offer care management and family support for individuals dealing with memory loss. Drawing on its decades of experience and expertise handling all aspects of respite care, ASEB will assist caregivers with a long-term care plan tailored to the personal needs of each family. Caregivers facing the difficulty of navigating the complicated choices available will have a single resource to help them assess the situation, connect with the appropriate services, and coordinate the many facets of a loved one’s care. ASEB’s program is truly comprehensive, sensitive to individual needs, and substantially below current prices for similar services. To find out more contact care coordinator program […]