Top News

Join our Team

Employment Opportunities ASEB is growing, with centers in Berkeley, Hayward, and Fremont. The following positions are currently available: Physical Therapist (Fremont) Accounting Assistant (Berkeley) Driver (Berkeley) Please send your resume and letter of interest to Fred Walker, Human Resources, at fred@aseb.org or fax (510) 540-6771 Physical Therapist (Fremont) Major Function: The Physical Therapist assesses the functional capabilities of the Adult Day Health Care participants; provides and supervises individual treatment plans; acts as a consultant to the Program Director; rains and supervises Rehab Aides; and is a member of the multidisciplinary team. Classification: Non-Exempt Reports to: Program Director Essential Functions: • Evaluate participants’ physical condition and functional status. Establish goals and […]

ASEB Mission San Jose is Open!

After years of planning, building, and waiting for state approval, ASEB Mission San Jose has opened its doors. This state-of-the-art Adult Day Health care is the culmination of everything that we’ve learned over the last 28 years about Memory Care, and we will be bringing the very best to the Fremont community. ASEB thanks its partners in this project, The Dominican Sisters of Mission San Jose. We would not be here without their support and patience! ASEB Mission San Jose 43326 Mission Circle Fremont, CA 94539 Call (510) 656-1329 today for more information or to schedule a visit!

ASEB Transportation and Measure B Funding

Measure B is a half-cent sales tax in Alameda County that is earmarked for transportation improvement. You might see signs on the freeway that indicate “Measure B funding at work.” Each of ASEB’s centers operates three vans that transport participants to and from the centers that is funded in part by Measure B. Our drivers are trained to effectively understand the specific needs of individuals with dementia. This helps to ensure participant safety, and it saves money compared to taxi or other modes of specialized transportation. During Fiscal Year 2013-2014, Measure B covered over 30% of ASEB’s transportation budget through a generous grant from Alameda County Transportation Commission (ACTC) If […]

Request from Former Board President Lance Reynolds

July 25, 2016 Dear ASEB Supporter, You’ve heard it before; we have good news, and we have bad news. The good news is that after years of hard work and investment, ASEB Mission San Jose has opened! This new site will be the culmination of everything we have learned about Memory Care. We’re working hard to get the word out and begin serving the people in the Fremont area. The bad news is that when it rains, it pours, and if one major challenge was not enough, we’ve been given another. ASEB has endured many storms of the bureaucratic kind over the years, but last week we faced a challenge […]

ASEB In Cuba!

ASEB’s CEO Micheal Pope traveled to Cuba for the New Year for an international exchange of ideas on the topic of senior care. Her trip was in partnership with the Concord United Methodist Church, where Micheal serves as Lay Leader. While there, Micheal visited a nursing home in Havana. Along with learning and teaching with Cuban colleagues, she was able to find time to share in moments that taught her about more than just elders and memory care. Upon her return, Micheal shared her enthusiasm for the culture, in which she found that there was not so much of a separation of persons with dementia from the rest of the […]

ASEB’s participants featured in SF Chronicle

ASEB’s Adult Day Health Care program in Berkeley was featured in the San Francisco Chronicle on November 29. Learning to forget: Letting go of shame around memory loss “Clarissa ‘Rita’ Keil sits on a porch on a sunny fall day, gently closes her eyes and starts to sing. Her voice croons and cracks, carrying her soulful charisma. “’I can see the sun through the falling rain. There never was a problem that could cause me pain.’” Check out the video here “‘The staff here works to bring people out of isolation and into a common space with their peers.’ “’Just because they have dementia doesn’t mean their soul has dementia,’ […]

Embracing Alzheimer’s with love

Our fearless leader & CEO Michael Pope channeled F.D.R., delivering a fireside chat to 60 residents at Atria Assisted Living in Grass Valley last Friday evening. Ms. Pope focused on the topic of “best practices” in caring for those dealing with the challenges of dementia. Click here to read the article

Letter from Wanda Lee

October 18 Dear ASEB Supporters, My introduction to Alzheimer’s was with my parents, as their only caregiver through every stage of the disease. Now I find it in myself. Armed with foreknowledge gained from the years of caring for them, I know well how to work with Alzheimer’s as my own symptoms begin to appear. I believe that with this early recognition I have been able to effectively delay aspects of this disease with backups, cover-ups, and detours to remain competent longer than usual. My intention is this: I am going to work WITH the disease of Alzheimer’s rather than submit to it. Long before ordinary people knew much about […]

Giving Tuesday

Join the movement & give back December 1st, 2015 As 2016 approaches and you revel in the amazing deals that you got on Black Friday and Cyber Monday, don’t forget your favorite charities! #GivingTuesday was created to celebrate the kickoff of the charitable season, and to support and spotlight philanthropy. It’s a reminder to think of those less fortunate than ourselves and those who depend upon our support. And remember, when you give today to ASEB, you will not only be supporting families affected by memory loss. You will also receive a 2015 tax write-off. So don’t wait! Make a contribution today

ASEB Hayward Open House

You are invited! ASEB Hayward Open House & Fundraiser Thursday, November 19, 5 p.m. – 7 p.m. Alzheimer’s Services of the East Bay 1105 Walpert St Hayward, CA 94541 ASEB Hayward recently moved to a new location. Come our next Thursday to see our new digs, enjoy a glass of wine, have a bite to eat, or just say hello. We’ll be taking a look at ways to spruce up the garden outside, so bring your landscaper’s eye. Please RSVP at (510) 644-8292 or interns@aseb.org We hope to see you there!

The Brain Booster Sandwich is Back!

November is Alzheimer’s Awareness Month, and in recognition, ASEB is again teaming up with Farley’s Coffee to bring back a unique product: the ASEB Brain Booster Sandwich. This nutritious and delicious melt is made with memory-enhancing ingredients. Our aim with this partnership is to spotlight both Alzheimer’s and the concept of the “Sandwich Generation” of caregivers. During the month of November, the ASEB Brain Booster Sandwich will be available at Farley’s coffee locations in Emeryville and Oakland. “The Sandwich Generation” refers to caregivers who find themselves caring for two generations–children as well as elder parents or other senior family members. More than 5 million Americans live with Alzheimer’s, and there […]

ASEB CEO Micheal Pope Wins NADSA Award!

We’re excited to announce that ASEB’s own Micheal Pope has been selected to be the recipient of the 2015 National Adult Day Services Director Award, sponsored by the National Adult Day Services Association (NADSA). Ms. Pope will join an elite group of award winners who will be recognized at NADSA’s annual conference in Phoenix, Arizona, on October 15-17, 2015. NADSA advances the national development, recognition and use of adult day services. They provide a coordinated program of professional and compassionate supervised services for adults in a safe place outside the home during the day. For more information on NADSA or this award, please visit their web site.

Support ASEB through Amazon Smile

Attention ASEB supporters…feel even better about shopping! AmazonSmile is a website operated by Amazon.com that lets customers enjoy the same wide selection of products, low prices, and convenient shopping features as on Amazon.com. The difference is that when customers shop on AmazonSmile (smile.amazon.com), the AmazonSmile Foundation will donate 0.5% of the price of eligible purchases to the charitable organizations selected by customers. How does it work? 1. When first visiting AmazonSmile, you will be prompted to select a charitable organization- please select Alzheimer’s Services of the East Bay, Inc. 2. Then, for eligible purchases at AmazonSmile, the AmazonSmile Foundation will donate 0.5% of the purchase price to Alzheimer’s Services of […]

Help ASEB Hayward!

ASEB Hayward moved to a new location at 1105 Walpert Street in February 2015 after our lease on the old A Street site ended. The moving process included extensive renovation, which was expected. What was not expected was that ASEB would have to wait for months on an inspection from the State of California in order to approve our license. Fortunately, we have been able to bring many of our clients to our Berkeley site. But those who were too far away to come to Berkeley but needed daily care have been provided in-home care. This has come at a tremendous cost to ASEB. We have created a GoFundMe campaign […]

Thank You! Art from the Heart

ASEB held its annual fundraiser “Art from the Heart” on May 9, 2015. Art from the Heart is a celebration of the continued creative spirit of those affected by memory loss, and it is ASEB’s biggest fundraiser of the year. We would like to extend a huge thanks to everyone who attended, those who purchased items, our corporate sponsors, our performers, those who donated auction items, and our fabulous framers! End of life specialist Julie Interrante served as the keynote speaker. Her wisdom and experience were moving and insightful. The Astronauts moved the crowd late into the night. And auctioneer Patrick Walsh kept the crowd on their toes as he […]

ASEB Transportation and Measure B Funding

Measure B is a half-cent sales tax in Alameda County that is earmarked for transportation improvement. You might see signs on the freeway that indicate “Measure B funding at work.” Each of ASEB’s centers operates three vans that transport participants to and from the centers that is funded in part by Measure B. Our drivers are trained to effectively understand the specific needs of individuals with dementia. This helps to ensure participant safety, and it saves money compared to taxi or other modes of specialized transportation. During Fiscal Year 2013-2014, Measure B covered over 30% of ASEB’s transportation budget through a generous grant from Alameda County Transportation Commission (ACTC) If […]

Remembering Irv Hamilton

Irvin C. Hamilton, August 4, 1935 to May 25, 2015 I did not know Irv until the last year of his life, but in that last year he made a deep impression on my fellow ASEB Board Members, our staff, and me. Irv had a long and successful career in public relations and was a consultant to governments in places as far flung as Vanuatu and Papua New Guinea where he and his wife Patricia Loftus Lee had some scary adventures. When he started attending our early stage meetings in 2014 he bonded rapidly with the group and our staff. In conversation he was unfailingly polite while delighting in joking […]

We’ve Moved!

After 15 years in our A Street location, ASEB Hayward has moved to a new site at 1105 Walpert Street. The new location is a home with lots of spaces rather than a center with one large community space. This will give us the ability to have multiple activities going on simultaneously that are tailored to meet the variety of needs of our participants. The neighborhood is very quiet, except for the turkeys! The finishing touches of the renovation are still being applied, and we expect to open in March. If you’d like to schedule a visit to our new site, please contact our Social Worker at (510) 888-1411.

Letter from ASEB Ambassador & Participant, Irv Hamilton

Dear ASEB Supporter, I can remember the first time I became aware of dementia. It was a lovely fall afternoon in Evanston, Illinois. My brother and I had traveled to spend some time with our mom and for me to visit Northwestern, my alma mater. We walked around the campus admiring the landscape and classic university architecture. Standing under a grove of trees, my brother reached into his pocket, pulled out a photo, and showed it to us. “Those are very nice photos of you two boys,” Mom said. She was quiet for a moment and then asked, “Who is the gray-haired woman in the middle?” “That’s you, Mom,” one […]

Global Aging: The Next Big Investment Opportunity

Episode 13–Season 2 Global Aging: The Next Big Investment Opportunity? July 24, 2014 5 pm Discover Lifestyle Internet Radio with Life is a Sacred Journey on BlogTalkRadio The consumer marketplace has been overwhelmingly youth-obsessed for decades, but this is about to change dramatically – and in ways that will spotlight a traditionally-overlooked upside of aging. Baby Boomers are transforming aging. This 78 million-strong generation has unrivalled amounts of money to spend, and they control 77% of the total net worth of US households. Even though they are largely ignored by advertisers, they represent 50% of all discretionary spending power. What does this all mean? Join host Micheal Pope for an […]

Honorable Mention for ‘Life is a Sacred Journey

ASEB’s talk radio program, Life is a Sacred Journey was just given honorable mention for “Best Blog” in PR Daily’s 2014 Nonprofit PR Awards. Life is a Sacred Journey is featured on BlogTalkRadio.com. The program began last fall as a collaboration between the show’s host, ASEB CEO Micheal Pope, and her group of international interns, who serve as producers. The interns–who came from Belgium, Singapore, Zambia, and Turkey–brought marketing expertise to ASEB and spearheaded a rebranding campaign that included social media, radio campaigns, and visual aspects of our centers. Since it’s first episode, the Life is a Sacred Journey has had 10,000 listeners, and was recently awarded a grant from […]

New Commemorative Book Celebrates 25 Years of Service

ASEB (Alzheimer’s Services of the East Bay) has just released a new book commemorating 25 years of service to the East Bay community. Written by ASEB CEO Micheal Pope and author Leslie Larson, Life Is a Journey We Know by Heart contains stories and photographs that go back to ASEB’s first days of service in the late 80s. The hair and clothes may change, but ASEB’s mission to help families affected by memory loss has not gone out of style. Life Is a Journey We Know by Heart is now available on Amazon, and proceeds directly support the participants in our programs. Click here to purchase a copy.