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Join our Team

Employment Opportunities ASEB is growing, with centers in Berkeley, Hayward, and Fremont. The following positions are currently available: Physical Therapist (Fremont) Accounting Assistant (Berkeley) Driver (Berkeley) Please send your resume and letter of interest to Fred Walker, Human Resources, at or fax (510) 540-6771 Physical Therapist (Fremont) Major Function: The Physical Therapist assesses the functional capabilities of the Adult Day Health Care participants; provides and supervises individual treatment plans; acts as a consultant to the Program Director; rains and supervises Rehab Aides; and is a member of the multidisciplinary team. Classification: Non-Exempt Reports to: Program Director Essential Functions: • Evaluate participants’ physical condition and functional status. Establish goals and […]

ASEB Mission San Jose is Open!

After years of planning, building, and waiting for state approval, ASEB Mission San Jose has opened its doors. This state-of-the-art Adult Day Health care is the culmination of everything that we’ve learned over the last 28 years about Memory Care, and we will be bringing the very best to the Fremont community. ASEB thanks its partners in this project, The Dominican Sisters of Mission San Jose. We would not be here without their support and patience! ASEB Mission San Jose 43326 Mission Circle Fremont, CA 94539 Call (510) 656-1329 today for more information or to schedule a visit!

ASEB Transportation and Measure B Funding

Measure B is a half-cent sales tax in Alameda County that is earmarked for transportation improvement. You might see signs on the freeway that indicate “Measure B funding at work.” Each of ASEB’s centers operates three vans that transport participants to and from the centers that is funded in part by Measure B. Our drivers are trained to effectively understand the specific needs of individuals with dementia. This helps to ensure participant safety, and it saves money compared to taxi or other modes of specialized transportation. During Fiscal Year 2013-2014, Measure B covered over 30% of ASEB’s transportation budget through a generous grant from Alameda County Transportation Commission (ACTC) If […]

Request from Former Board President Lance Reynolds

July 25, 2016 Dear ASEB Supporter, You’ve heard it before; we have good news, and we have bad news. The good news is that after years of hard work and investment, ASEB Mission San Jose has opened! This new site will be the culmination of everything we have learned about Memory Care. We’re working hard to get the word out and begin serving the people in the Fremont area. The bad news is that when it rains, it pours, and if one major challenge was not enough, we’ve been given another. ASEB has endured many storms of the bureaucratic kind over the years, but last week we faced a challenge […]

ASEB In Cuba!

ASEB’s CEO Micheal Pope traveled to Cuba for the New Year for an international exchange of ideas on the topic of senior care. Her trip was in partnership with the Concord United Methodist Church, where Micheal serves as Lay Leader. While there, Micheal visited a nursing home in Havana. Along with learning and teaching with Cuban colleagues, she was able to find time to share in moments that taught her about more than just elders and memory care. Upon her return, Micheal shared her enthusiasm for the culture, in which she found that there was not so much of a separation of persons with dementia from the rest of the […]

ASEB’s participants featured in SF Chronicle

ASEB’s Adult Day Health Care program in Berkeley was featured in the San Francisco Chronicle on November 29. Learning to forget: Letting go of shame around memory loss “Clarissa ‘Rita’ Keil sits on a porch on a sunny fall day, gently closes her eyes and starts to sing. Her voice croons and cracks, carrying her soulful charisma. “’I can see the sun through the falling rain. There never was a problem that could cause me pain.’” Check out the video here “‘The staff here works to bring people out of isolation and into a common space with their peers.’ “’Just because they have dementia doesn’t mean their soul has dementia,’ […]

Embracing Alzheimer’s with love

Our fearless leader & CEO Michael Pope channeled F.D.R., delivering a fireside chat to 60 residents at Atria Assisted Living in Grass Valley last Friday evening. Ms. Pope focused on the topic of “best practices” in caring for those dealing with the challenges of dementia. Click here to read the article

Letter from Wanda Lee

October 18 Dear ASEB Supporters, My introduction to Alzheimer’s was with my parents, as their only caregiver through every stage of the disease. Now I find it in myself. Armed with foreknowledge gained from the years of caring for them, I know well how to work with Alzheimer’s as my own symptoms begin to appear. I believe that with this early recognition I have been able to effectively delay aspects of this disease with backups, cover-ups, and detours to remain competent longer than usual. My intention is this: I am going to work WITH the disease of Alzheimer’s rather than submit to it. Long before ordinary people knew much about […]

Giving Tuesday

Join the movement & give back December 1st, 2015 As 2016 approaches and you revel in the amazing deals that you got on Black Friday and Cyber Monday, don’t forget your favorite charities! #GivingTuesday was created to celebrate the kickoff of the charitable season, and to support and spotlight philanthropy. It’s a reminder to think of those less fortunate than ourselves and those who depend upon our support. And remember, when you give today to ASEB, you will not only be supporting families affected by memory loss. You will also receive a 2015 tax write-off. So don’t wait! Make a contribution today

ASEB Hayward Open House

You are invited! ASEB Hayward Open House & Fundraiser Thursday, November 19, 5 p.m. – 7 p.m. Alzheimer’s Services of the East Bay 1105 Walpert St Hayward, CA 94541 ASEB Hayward recently moved to a new location. Come our next Thursday to see our new digs, enjoy a glass of wine, have a bite to eat, or just say hello. We’ll be taking a look at ways to spruce up the garden outside, so bring your landscaper’s eye. Please RSVP at (510) 644-8292 or We hope to see you there!

The Brain Booster Sandwich is Back!

November is Alzheimer’s Awareness Month, and in recognition, ASEB is again teaming up with Farley’s Coffee to bring back a unique product: the ASEB Brain Booster Sandwich. This nutritious and delicious melt is made with memory-enhancing ingredients. Our aim with this partnership is to spotlight both Alzheimer’s and the concept of the “Sandwich Generation” of caregivers. During the month of November, the ASEB Brain Booster Sandwich will be available at Farley’s coffee locations in Emeryville and Oakland. “The Sandwich Generation” refers to caregivers who find themselves caring for two generations–children as well as elder parents or other senior family members. More than 5 million Americans live with Alzheimer’s, and there […]

ASEB CEO Micheal Pope Wins NADSA Award!

We’re excited to announce that ASEB’s own Micheal Pope has been selected to be the recipient of the 2015 National Adult Day Services Director Award, sponsored by the National Adult Day Services Association (NADSA). Ms. Pope will join an elite group of award winners who will be recognized at NADSA’s annual conference in Phoenix, Arizona, on October 15-17, 2015. NADSA advances the national development, recognition and use of adult day services. They provide a coordinated program of professional and compassionate supervised services for adults in a safe place outside the home during the day. For more information on NADSA or this award, please visit their web site.

Remembering Irv Hamilton

Irvin C. Hamilton, August 4, 1935 to May 25, 2015 I did not know Irv until the last year of his life, but in that last year he made a deep impression on my fellow ASEB Board Members, our staff, and me. Irv had a long and successful career in public relations and was a consultant to governments in places as far flung as Vanuatu and Papua New Guinea where he and his wife Patricia Loftus Lee had some scary adventures. When he started attending our early stage meetings in 2014 he bonded rapidly with the group and our staff. In conversation he was unfailingly polite while delighting in joking […]

Letter from ASEB Ambassador & Participant, Irv Hamilton

Dear ASEB Supporter, I can remember the first time I became aware of dementia. It was a lovely fall afternoon in Evanston, Illinois. My brother and I had traveled to spend some time with our mom and for me to visit Northwestern, my alma mater. We walked around the campus admiring the landscape and classic university architecture. Standing under a grove of trees, my brother reached into his pocket, pulled out a photo, and showed it to us. “Those are very nice photos of you two boys,” Mom said. She was quiet for a moment and then asked, “Who is the gray-haired woman in the middle?” “That’s you, Mom,” one […]